Press Release Writing Services


Press releases are an important tool for getting the word out about your business or organization. Whether you’re announcing a new product or service, celebrating a company milestone, or sharing industry news, a well-written press release can help you attract media attention and coverage. At UniContent, we offer professional press release writing services to help you craft effective and newsworthy press releases that are designed to get results. With years of experience and a proven track record of success, we can help you create press releases that are tailored to your specific needs and goals. Contact us today to learn more about our press release writing services and how we can help you get the attention your business deserves.

What is a press release and what should it include?

A press release is a short, usually one page, document that announces something newsworthy. A press release should include the who, what, when, where, and why of the story you are trying to tell. The most important information should be at the top of the press release in the form of a lead. The lead should be one to two sentences long and answer the basic questions of who, what, when, where, and why. The body of the press release should elaborate on the lead and provide more details about the story. The last paragraph of the press release is typically called a boilerplate and contains information about your company or organization.

Who needs a press release?

Press releases are often used by businesses, organizations, and individuals to announce news or events that are of interest to the media and the public. Some examples of people or organizations that may use press releases include:

  • Companies announcing new products or services, acquisitions, partnerships, or other significant news
  • Nonprofit organizations announcing events, fundraisers, or other activities
  • Governments announcing policy changes, new initiatives, or other important news
  • Celebrities and public figures announcing new projects, appearances, or other news

Press releases can be an effective way for these groups to get the word out about their activities and generate media attention and coverage. However, it’s important to keep in mind that press releases should be newsworthy and relevant to the media and their audience in order to be effective.

Importance of Press Releases

Press releases serve a number of important purposes, including:

  • Getting the word out about your business or organization
  • Attracting media attention and coverage
  • Building credibility and trust with your audience
  • Driving traffic to your website or social media channels

How to Write a Press Release

Writing an effective press release requires following some key guidelines:

  • Headline: The headline should be attention-grabbing and clearly summarize the main point of the press release
  • Dateline: The dateline should include the city and state where the press release is issued
  • Lead paragraph: The lead paragraph should provide a brief overview of the main points of the press release
  • Body: The body of the press release should provide more detailed information about the subject of the press release, including quotes and additional background information
  • Contact information: The press release should include contact information for a person or department that the media can reach out to for more information

Why buy a press release from UniContent?

There are many reasons to buy a press release from UniContent. As a full-service content writing agency, we have the experience and expertise to craft a high-quality, newsworthy press release that will help you achieve your desired results.

Here are just a few of the benefits of working with UniContent for your press release needs:

  1. We understand what news outlets are looking for in a press release, and we can tailor your release to meet those needs.
  2. We have a vast network of media contacts that we can utilize to get your press release distributed to the right people.
  3. Our team of writers is skilled in crafting catchy, attention-grabbing headlines and lead paragraphs that will grab readers’ attention and encourage them to read more.
  4. We can help you select the most effective keywords and phrases to use in your press release so that it ranks highly in search engine results pages (SERPs).
  5. We offer competitive pricing without sacrificing quality or results.

Additional Resources and Tools

Here are some additional resources and tools that can help you create effective press releases:

  • Press release distribution platforms: These platforms allow you to distribute your press release to a wide audience of journalists and media outlets. Some popular options include PR Newswire, Business Wire, and Marketwired.

  • Press release templates: There are many free and paid press release templates available online that can help you structure your press release and ensure that you include all the necessary elements.

  • Press release writing guides: There are numerous guides and articles available online that provide tips and best practices for press release writing. Some good places to start include the Public Relations Society of America (PRSA) and the Press Association (PA).

  • Press release writing software: There are several software tools available that can help you write and format your press release, including Adobe InCopy, AutoCrit, and Hemingway Editor.

  • Professional writing services: If you don’t have the time or expertise to write your own press release, you may want to consider hiring a professional writing service. Look for a company with experience in your industry and a proven track record of success.

Types of press releases offered by UniContent

There are three main types of press releases offered by UniContent: product, company, and event.

A product press release is designed to promote a new product or service. It should include information about the features and benefits of the product, as well as any special offers or discounts that are available.

A company press release is designed to promote your business in general. It can include information about your products and services, your company history, your team members, and anything else that you feel would be relevant.

An event press release is designed to promote a specific event that you are hosting or participating in. It should include all the relevant details about the event, such as the date, time, location, and what will be happening.

Other Services Offered by UniContent

UniContent is a full-service content writing company that provides a wide range of writing and editing services to meet the needs of businesses, organizations, and individuals. In addition to press release writing, some of the other services offered by UniContent include:

  • Blog writing: Our team of experienced writers can help you create engaging and informative blog posts that attract readers and drive traffic to your website.

  • Article writing: Whether you need articles for your own website or for publication in other outlets, our writers can help you produce high-quality content that is well-researched and well-written.

  • Website content writing: From home pages and product pages to landing pages and blog posts, we can help you create compelling and SEO-friendly content for your website.

  • Social media content writing: Our writers can help you create engaging and shareable content for your social media channels, including posts, captions, and hashtags.

  • Ebook writing: Our team can help you create ebooks that are informative, well-written, and visually appealing.

  • Ghostwriting: If you have an idea for a book or other written work but don’t have the time or expertise to write it yourself, we can help you bring your project to life with our ghostwriting services.

  • Copywriting: From sales pages and email campaigns to ad copy and landing pages, we can help you craft persuasive and effective copy that converts.

  • Product descriptions: Our writers can help you create compelling and accurate product descriptions that highlight the features and benefits of your products.

  • Resume writing: Our team includes professional resume writers who can help you create a resume that stands out and showcases your skills and experience.

  • Editing and proofreading: Our editors and proofreaders can help you ensure that your written content is error-free and polished before you publish it.

Contact us today to learn more about the full range of writing and editing services offered by UniContent.

How to choose a press release writing service

When choosing a press release writing service, there are a few key factors to consider:

  1. Experience: Look for a service with experience writing press releases in your industry or for similar types of news. This can help ensure that they are familiar with the language and style that is appropriate for your target audience.

  2. Quality: Read samples of their work to get an idea of their writing style and the quality of their press releases. Look for clear and concise writing that effectively communicates the key points of the news.

  3. Reputation: Look for a press release writing service with a good reputation in the industry. Check online reviews and ask for references to get a sense of their track record of success.

  4. Customer service: Choose a press release writing service that is responsive and easy to work with. Good customer service is important, as you’ll likely have questions or need to provide additional information as the press release is being written.

  5. Pricing: Consider the cost of the press release writing service and whether it fits within your budget. Keep in mind that a higher price doesn’t necessarily guarantee a better product, so be sure to also consider the other factors listed above.

How UniContent Can Help You Create an Effective Press Release

UniContent can help you create an effective press release in a number of ways:

  • Experience: Our team includes experienced writers who have written hundreds of press releases for a wide range of industries and clients. We have a deep understanding of what it takes to create a successful press release and can use our expertise to help you craft an effective one for your business or organization.

  • Customization: Every business is unique, and we understand that your press release needs to be tailored to your specific goals and audience. We work with you to understand your needs and create a press release that is customized to your business and your target audience.

  • Attention to detail: We take care to follow all the best practices and guidelines for press release writing, including using a compelling headline, providing a clear and concise overview of the main points, and including quotes and additional information to support the main message.

  • Professionalism: We take pride in the quality of our work and strive to deliver press releases that are professional and error-free. Our team includes editors and proofreaders who ensure that your press release is polished and ready for publication.

  • Results: Our goal is to help you get the media attention and coverage you deserve. We use our experience and expertise to create press releases that are designed to get results and help you achieve your business or communication objectives.


A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value.

A press release writing service can help you create an effective press release that will grab the attention of journalists and help you achieve your desired media coverage.

Prices for press release writing services vary depending on the provider, but UniContent offers affordable rates starting at $99.

Yes, we offer discounts for bulk orders! Contact us for more information.


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  • SEO Optimized
  • Professional Writers
  • Copyscape Passed
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  • SEO Optimized
  • Professional Writers
  • Copyscape Passed
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